NOVELTEA EARNS RECOGNITION AS MOST INNOVATIVE DRINKS PRODUCT IN EUROPE AT SIAL SHANGHAI INNOVATION AWARD
NOVELTEA wins a Shanghai Medal for Innovation.
BEVERAGE brand NOVELTEA has become the only British brand to scoop a SIAL innovation award in Shanghai, which saw their unique blend of cold-brewed tea infused with spirit, presented as the most innovative product from Europe, in a competition where over 600 brands compete at the world’s third largest food and drink trade show.
What’s the SIAL China innovation award?
The SIAL Innovation Award 2018, which was held in Shanghai, is a competition that recognises the most cutting-edge products in the food and beverage industry. For 2018, SIAL China received a record number of over 600 submissions from brands vying for the prestigious awards. Of these, only the top 10, which included NOVELTEA, were shortlisted and awarded by a panel of industry experts and representatives from XTC World Innovation.
Commenting on NOVELTEA’s cold-brewed tea infused with spirit, the judges praised us for being “world-wide unique”
In recognition for their award, we will be showcased across all SIAL trade shows including SIAL Brazil, SIAL Canada, SIAL Philippines, SIAL Abu Dhabi and SIAL Paris.
SIAL Shanghai is the biggest F&B tradeshow in Asia and the third largest in the world.