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Point of Difference


Who, and what, is NOVELTEA?

It goes without saying that Britain loves its tea – and as the craft and artisan alcohol markets show no sign of slowing down, it’s clear we also love our spirits!

We saw a clear opportunity to combine these two favourites, creating an entirely new drinks category: alcoholic tea. 

Blending the highest-quality loose leaf teas (cold-brewed to extract a fuller, more rounded flavour) with a range of expertly-crafted spirits, our ‘Tales’ build on Britain’s history of culinary innovation to deliver true ‘Tea with Spirit’.

We believe that the drinks market, with its increasing focus on ‘experiential’ products that offer consumers something ‘a bit different’, is primed and ready for an offering that combines the familiar with the exotic.


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Over 90% of UK retailers said the latest food trends were important in retaining customer loyalty and attracting new shoppers. Furthermore, over 85% customers visit independent retailers to discover new, interesting products. Including NOVELTEA in your drinks range keeps you at the cutting-edge of British culinary innovation!

 - Stand out in an over-saturated spirits market
 - Opportunity to upsell for better (cash) margins
 - A genuinely new and innovative product
 - Eye-catching branding and bottle design
 - Compelling 'narrative of discovery

Strong Business Support
 - Point of Sale Material
 - Sampling Sessions
 - Staff Training
 - Pop-Up Bars

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Export Opportunities

Tea is the most consumed beverage after water in the whole world. Every region is defined by a different tea culture including particular teas, flavours, ceremonies, and traditions. This is NOVELTEA's inspiration!

NOVELTEA offers a fantastic proposition with global sales potential. If you see a particular export opportunity and you are excited about a potential collaboration, please contact us.

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