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Two Germans in British Tweed

The Portrait of Lukas Passia, NOVELTEA's co-founder, dressed in a British Tweed
The portraits of NOVELTEA's two German founders, dressed in British Tweeds.

Fascinated by different places – their cultures, traditions and tastes – we were drawn to the Brits’ passion for tea and alcohol. Yet, nowhere were the two fused together. A wrong we felt obliged to right!

Wonderfully satisfying and completely unique, NOVELTEA takes the finest tea leaves and spirits from across the globe to produce the finest blends imaginable. It’s traditional tea with a twist. Prost!

The Icons that Define NOVELTEA's characteristics: Cold Brewed, Vegan and Gluten Free
The Portrait of Vincent Efferoth, NOVELTEA's co-founder, dressed in a British Tweed

“Oohh I like THAT!”

Phillip Schofield, This Morning

“Combining the quintessential British ingredients of tea & alcohol”

Siobhan Kennedy, Channel 4 News

“It is really lovely, I have to say”

Holly Willoughby, This Morning

“Europe’s most innovative Food and Beverage”

SIAL Innovation 2018


Joanne Carter, BBC Look North

The Tale of
Earl Grey

Earl Grey Tea with Gin

Many years ago breathtaking tea races shaped not only the life of Sir Charles Grey, but also the whole British tea culture of today.

NOVELTEA celebrates Earl Grey tea, blended with its stronger cousin, British gin. Through a unique infusion of hand-selected botanicals, The Tale of Earl Grey is smooth, distinctive, and rich in its flavours.

Immerse yourself in the fabulous history of the most famous tea of all!

How-To Serve Cold
How-To Serve Warm
The Tale of Earl Grey 70cl Bottle - Earl Grey Tea with Gin
The Tale of Tangier 70cl Bottle - Green Mint Tea with Rum

The Tale of

Green Mint Tea with Rum

Scents of sun-dried herbs and ceremonial pouring from silver teapots make the city of Tangier a place of living tea culture.

NOVELTEA delivers a unique blend of Moroccan green mint tea with rum, revealing the magnificent spirit of the Orient. Hints of exotic fruit and floral citrus notes unleash a soft yet satisfying sweetness.

Discover the distinctive and exciting taste of true Moroccan generosity!

How-To Serve Cold
How-To Serve Warm

The Tale of

Oolong Tea with Whisky

Searching for the finest tea, Chinese farmers stumbled upon a mysterious mountain. Whilst filing their tea baskets, they were petrified by a Black Dragon called Oolong. Under his fiery breath, what was once green tea, darkened and released a strong aroma.

NOVELTEA blends together Oolong Tea, Jasmine flowers, red rose petals, papaya and mango flakes into a floral mix enriched with Scotch Whisky.

Experience the mystical tea that inspired millennias of Chinese culture

How-To Serve Cold
How-To Serve Warm
The Tale of Earl Grey 70cl Bottle - Earl Grey Tea with Gin
The Awards that NOVELTEA has won throughout the years, among which Great Taste, The Spirit Masters and the SIAL Innovation Award